KU Bookstore Marketing System

promotional design • brand aligned system

As the Union marketing department resumed oversight of KU Bookstore promotions, I developed and refined a cohesive visual system that aligned with the University of Kansas brand while establishing a unique marketing identity for the store.

Through responsive weekly campaigns, I created engaging print and digital materials that enhanced visibility and contributed to increased sales. By evolving the bookstore’s marketing approach, I helped drive student, alumni and faculty engagement while maintaining a strong and recognizable brand presence.

For the following flash sale campaign, I was able to direct and take the photographs, showcasing featured items in a way that highlighted their quality and appeal across print and digital marketing materials.

For the KU Med bookstore, their request was for a simple poster system for wayfinding on their campus and in-store promotions of their merchandise.